An Investigation of Tourist Satisfaction on Tourism Destination

Abstract

The satisfaction of tourists is an important factor to be considered in the field of service business especially on tourism destinations. This is a standard that can be used to evaluate the performance of tourism services and products. Waduk Jeulikat is the latest tourism destination today in Lhokseumawe Aceh, Indonesia. This location currently very in great demand by the tourists. Waduk Jeulikat was selected as the study area for this research. This study conducted to determine the effect of service quality, attractiveness (natural beauty, uniqueness, diversity) and facilities to the tourist satisfaction and intention to revisit Waduk Jeulikat. This study uses a descriptive approach to determine the variables that affect the tourists satisfaction. The data were collected by using questionnaires distributed directly to tourists visiting the tourism destinations by using accidental sampling. The multiple regression method was used to analyse data. The results showed that all variables simultaneously affect the tourist satisfaction. The most dominant attractiveness factor affects the tourists satisfaction.