Analysing the Sentiments of a Higher Education Institute through Blogs

Abstract

The shift from traditional method to the use of social media features for Brand visibility and its growing importance in Higher Education Institutes have created lots of research interest in utilizing the social media for maximizing benefits. Educational institutes are keen to optimize the social media features of their websites to analyze the impact of involvement in attracting aspirants to apply for their academic programs. In this paper, we analysed the sentiment of blog and its comments and tried to validate their interrelationship. The experimental results showed that there exists a significant relationship.