Fuzzy Comprehensive Evaluation of Customer Satisfaction in Service-Oriented Small and Medium Enterprises

Abstract

Based on the characteristics of the customer satisfaction of Service-oriented small and medium enterprises, this paper is to analyze its decision, build its decision model, put forward the principle of evaluation, assume the evaluation index system, explore the feasibility of carrying through fuzzy synthesis evaluation, establish the mathematics models for fuzzy synthesis evaluating the customer satisfaction of service-oriented small and medium enterprises, and provide demonstration. And then, this article will discuss the fuzzy mathematics concrete application in the service customer satisfaction evaluation, and establish the fuzzy synthesis judgment indicator system of customer satisfaction and the mathematical model, which is a kind of beneficial exploration to appraise the service quality.