Facebook user's like behavior can reveal personality

Abstract

Personality is an important factor that affects human's behavior. In recent years attraction towards online social networks has increased tremendously.Due to its unique features social networks are very suitable platforms for psychological analysis. By investigating 65 facebook users which participated in this research, correlation between personality traits and user liking behavior was observed. Classification algorithms were applied to classify personality traits based on user liking activity. Among classifiers, the SVM classifier outperforms other classifiers in most traits.