Analysis of the Effect of Distribution Channel on Customer Satisfaction with Product Quality as a Moderating Variable: Case Study of a Private Company Producing Sacks

The International Journal of Business & Management Pub Date : 2021-11-30 DOI:10.24940/theijbm/2021/v9/i11/bm2111-007

Sun Aiqing, Hendry Anon, Ruth Money Pakpahan

{"title":"Analysis of the Effect of Distribution Channel on Customer Satisfaction with Product Quality as a Moderating Variable: Case Study of a Private Company Producing Sacks","authors":"Sun Aiqing, Hendry Anon, Ruth Money Pakpahan","doi":"10.24940/theijbm/2021/v9/i11/bm2111-007","DOIUrl":null,"url":null,"abstract":"Plastic and sack manufacturing companies are a significant in economic activity. The distribution channel for the introduction of sacks and the quality of sack creates a decrease in consumer satisfaction. This research technique was quantitative, and the research was descriptive in nature. Data was gathered through interviews, questionnaires, and documentation. For the analysis, multiple linear regressions were performed. This study took a sample of 110 consumers from a population of 150.The results showed that Fcount (5.734) > Ftable (3.06) with a significance value of 0.000 0.05. Fcount (5.734) > Ftable (3.06) with a significant value of 0.004 0.05. The introduction of sacks and the quality of sacks has a beneficial and substantial impact on customer satisfaction at Otani Company. The modified R-Square of 48% of the variance in the dependent variable of customer satisfaction can be explained by variations in the distribution channel of sack delivery and product quality of sacks.","PeriodicalId":246044,"journal":{"name":"The International Journal of Business & Management","volume":"55 14-15","pages":"0"},"PeriodicalIF":0.0000,"publicationDate":"2021-11-30","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":"0","resultStr":null,"platform":"Semanticscholar","paperid":null,"PeriodicalName":"The International Journal of Business & Management","FirstCategoryId":"1085","ListUrlMain":"https://doi.org/10.24940/theijbm/2021/v9/i11/bm2111-007","RegionNum":0,"RegionCategory":null,"ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":null,"EPubDate":"","PubModel":"","JCR":"","JCRName":"","Score":null,"Total":0}

引用次数: 0

Abstract

Plastic and sack manufacturing companies are a significant in economic activity. The distribution channel for the introduction of sacks and the quality of sack creates a decrease in consumer satisfaction. This research technique was quantitative, and the research was descriptive in nature. Data was gathered through interviews, questionnaires, and documentation. For the analysis, multiple linear regressions were performed. This study took a sample of 110 consumers from a population of 150.The results showed that Fcount (5.734) > Ftable (3.06) with a significance value of 0.000 0.05. Fcount (5.734) > Ftable (3.06) with a significant value of 0.004 0.05. The introduction of sacks and the quality of sacks has a beneficial and substantial impact on customer satisfaction at Otani Company. The modified R-Square of 48% of the variance in the dependent variable of customer satisfaction can be explained by variations in the distribution channel of sack delivery and product quality of sacks.

查看原文本刊更多论文

以产品质量为调节变量的分销渠道对顾客满意度的影响分析——以某民营制袋企业为例

塑料和麻袋制造公司是经济活动的重要组成部分。引进麻袋的分销渠道和麻袋的质量降低了消费者的满意度。这种研究方法是定量的，研究本质上是描述性的。通过访谈、问卷调查和文件收集数据。为了进行分析，我们进行了多元线性回归。这项研究从150名消费者中选取了110人作为样本。结果显示，Fcount(5.734)与Ftable(3.06)的显著性值为0.000 0.05。Fcount (5.734) > Ftable(3.06)，显著值为0.004 0.05。麻袋的引进和麻袋的质量对大谷公司的顾客满意度产生了有益和实质性的影响。顾客满意度因变量方差的修正r平方为48%，可以用麻袋配送渠道和麻袋产品质量的变化来解释。

本文章由计算机程序翻译，如有差异，请以英文原文为准。

求助全文

约1分钟内获得全文求助全文

来源期刊

The International Journal of Business & Management

自引率

0.00%

发文量