Practical-Oriented Method of Development of Strategy of Development of a Production Enterprise

Abstract

The article considers what should be taken into account for the development of the strategic plan of the organization for the production of household appliances and how to develop scientific and methodical approaches to the strategic development of the organization. In this work developed its own approach to scientific and methodical development of strategic development, which includes all the principles of scientific approach. It was revealed that it is necessary to carry out significant analytical work to identify strengths and weaknesses of the organization. The main stages of strategic management were studied, which were applied on the example of the enterprise producing refrigeration equipment. Accordingly, existing types of development strategies of the organization were reviewed and compared to select a suitable strategy. The chosen strategy was tested in practice and it was concluded that the implementation of the chosen strategy will entail the achievement of most of the strategic objectives of the enterprise.