Use of (Selected) E-Business Models in the Agribusiness Sector to Shorten the Food Supply Chains

Abstract

The aim of this paper was to identify and evaluate the potential of using e-business models to shorten short supply chains in food trade made by farmers. The research was based on a diagnostic survey. The interviews were conducted with a previously elaborated questionnaire. 104 food producers from the Province of Warmia and Mazury (województwo warmińsko-mazurskie) took part in the study. E-business models make it possible to shorten food supply chains. Farmers who sell their produce through e-commerce can eliminate intermediaries from the supply chain or at least limit their number, using such e-commerce platforms as polskiebazarek.pl, olx.pl, allegro.pl. The research results indicate that the most popular e-business model among food producers was the market creator model.