KOMUNIKASI BISNIS BERORIENTASI PELANGGAN DI PERUSAHAAN DISTRIBUSI

Jurnal Audience Pub Date : 2018-11-01 DOI:10.33633/JA.V1I2.2687

D. Prihantono

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Abstract

AbstrakSalah satu keberhasilan bisnis perusahaan distribusi sangat ditentukan bagaimana membangunkomunikasi dengan pelanggan. Pelanggan merupakan partner bisnis yang sangat pentingbagi perusahaan karena disinilah proses interaksi produk, proses, dan jasa perusahaanyang sekaligus sebagai bagian dari rantai proses perusahaan dalam menyediakan produkdan jasa baik sebagai pengguna perantara maupun pengguna akhir. Penelitian ini untukmenggambarkan bagaimana perusahaan distribusi membangun konsep komunikasi yangtepat dan efektif dalam mengidentifikasi, menjaga kebutuhan serta keinginan pelanggan. Perusahaan harus mampu menerapkan komunikasi yang optimal dalam meningkatkan kinerja perusahaan dan mempertahankan keberlangsungan bisnis jangka panjang terutamayang berkaitan dengan pelanggan. Penelitian ini menggunakan paradigma kualitatif denganmetode deskriptif analisis. Data diperoleh melalui wawancara langsung dan tidak langsung,Focus Group Discussion, tinjauan literature serta dokumentasi.Kata Kunci : Perusahaan Distribusi, Komunikasi, PelangganAbstractOne of the business success of the distribution company is determined from how the companybuilds communication with the customers. Customer is an important business partner of thecompany because this is where the process of interaction of products, processes, and servicesof the company as a part of the company’s chain process in providing products and services,both as an intermediary user and last user. This research is conducted to illustrate how thedistribution company builds appropriate and effective communication concepts in identifyingand maintaining customer’s needs and desires. Companies must be able to implement optimalcommunication in order to improve company performance and to maintain a long-termbusiness continuity, especially those which are related to the customers. This research used qualitative paradigm with descriptive method of analysis. Data were obtained through direct and indirect interviews, focus group discussions, literature review and documentation.Keywords : Distribution company, communication, customer

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企业企业以客户为导向的沟通……在分销公司

分销企业的商业成功在于如何与客户建立沟通。客户是公司非常重要的商业伙伴，因为这是公司产品、企业流程和服务的相互作用过程，也是企业流程链的一部分，该流程既是代理用户，也是最终用户。本研究旨在描述分销企业如何建立精确有效的沟通概念，以满足客户的需求和需求。企业应该能够在改善公司业绩和维持与客户相关的长期业务持续性方面发挥最佳沟通能力。本研究采用定性范例与描述性分析方法。数据是通过直接和间接的采访、焦点小组讨论、文学审查和文件获得的。关键字:分销公司、通讯、分销企业成功的客户分析……来自企业与客户的沟通方式。客户是公司的重要业务伙伴，因为这是公司生产、加工和服务的一部分这项研究的目的是利用销售公司如何在标识客户的需要和愿望中建立可行和有效的沟通联系。公司应该能够实现优化通信订单，改进公司性能，并持续不断，特别是那些与客户相关的。这一研究具有分析分析方法的可行性范本。数据通过直接和间接的面试、焦点小组讨论、文学评论评论和文件审查而变得模糊不清。传播公司，通信，客户

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Jurnal Audience

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