Harnessing Smart Integration: Blockchain-Enabled B2C Reverse Supply Chain

Leena Wanganoo, Biranchi Prasad Panda, R. Tripathi, Vinod Kumar Shukla
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引用次数: 4

Abstract

B2C cross-border e-commerce witnessed an exponential growth across the MENA (Middle East & North Africa) region especially during the pandemic time. Though, cross-border e-commerce is high in this region, the customer hesitates to fill a cart from overseas company due to the fear of counterfeit/ fake products as well as hassle of returning the product. To the retailer the challenges is multiplied manifold. The trickiest barrier is complying with customs documentation for reversal, and collaboration with the intermediaries for reclamation. The return of goods faces challenges due to lack of collaborative and integrated technology linkage between the multiple partners participating in the operation. Additionally, the customer does not have a visibility and verification of the source from where the product is received. Blockchain technology is a game-changing technology to solve product traceability, identify fraudulent transactions, and provide digitized transaction details to improve customer experience. The paper aims to analyze the challenges in operational processing the return of goods for the B2C e-commerce transaction. Based on the literature review, pain points in cross-border e-returns were identified. To explore the operational bottlenecks, conducted focus group interview with a small cohort of 45 logistics managers from companies in UAE. A conceptual framework is proposed based on Blockchain technology that would enhance interoperability and digital document transactions, enabling product traceability and transparency. This research contributes to the theoretical and practical literature on cross-border e-commerce, reverse supply chain management, document reversal, re-export issues, and how Blockchain technology’s deployment will help the companies overcome the challenges and sustain in a fiercely competitive environment. The survey was conducted with a small sample size, future research can be conducted with a larger sample size and other countries to widen the knowledge of cross-border issues. The conceptual model needs further industrial validation from the practitioners before using it at a large scale to facilitate information collaboration and integration between the key entities in the B2C cross-border reverse supply chain operation.
利用智能集成:区块链支持的B2C逆向供应链
B2C跨境电子商务在整个MENA(中东和北非)地区呈指数级增长,特别是在疫情期间。虽然这个地区的跨境电商很高,但由于担心假冒产品和退货的麻烦,客户对从海外公司购买商品犹豫不决。对零售商来说,挑战是多重的。最棘手的障碍是遵守海关文件的要求,并与中介机构合作进行回收。由于参与操作的多个合作伙伴之间缺乏协作和集成技术联系,退货面临挑战。此外,客户对产品的来源没有可见性和验证。区块链技术是一项改变游戏规则的技术,可以解决产品可追溯性,识别欺诈交易,并提供数字化交易细节,以改善客户体验。本文旨在分析B2C电子商务交易中退货操作处理的挑战。在文献综述的基础上,确定了跨境电子纳税的痛点。为了探索运营瓶颈,对来自阿联酋公司的45名物流经理进行了焦点小组访谈。提出了一个基于区块链技术的概念框架,该框架将增强互操作性和数字文档交易,实现产品的可追溯性和透明度。本研究为跨境电子商务、逆向供应链管理、文件逆转、再出口问题以及区块链技术的部署将如何帮助公司克服挑战并在激烈的竞争环境中维持发展做出了理论和实践方面的贡献。本次调查的样本量较小,未来的研究可以用更大的样本量和其他国家进行,以扩大对跨境问题的认识。概念模型在大规模应用之前,还需要从业者进一步的行业验证,以促进B2C跨境逆向供应链运营中关键实体之间的信息协作和集成。
本文章由计算机程序翻译,如有差异,请以英文原文为准。
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