Introducing Gamification Into Agile Processes Of A Game Development Company

Abstract

This study considers gamification as a tool for increasing employees’ efficiency and loyalty in the company. Gamification is the application of game mechanics to non-game processes. The article provides an overview of gamification history, as well as its fundamental ideas and practices. This is followed by a demonstration of how gamification is used in the company. Furthermore, we assess the outcomes of the organization’s gamification process. The case study results determine that gamification significantly boosts employee productivity and loyalty to the organization.