Growth Hacking, Dünyayı İşgal Eden Büyüklere Karşı Bir Kurtuluş Savaşı Olabilir

Abstract

The concepts like digital marketing, inbound marketing, online marketing that point out marketing activities via knowledge technologies are stated with “Growth Hacking”. Growth hacking is a concept that used for growing online enterprises fast via digital marketing and software tools. This growing can be thousands or million times. There is no limit. Many enterprises like Twitter, Airbnb, Zynga, Zillow grew millions times with small amount of capital. There are a few scientific studies about topic. Purpose of the article is to explain the concept of growth hacking, compile topic and introduce growth Fettahlıoğlu, H.S. & Akdemir, M.A. (2016), “Growth Hacking, Dünyayı İşgal Eden Büyüklere Karşı Bir Kurtuluş Savaşı Olabilir mi?”, International Journal of Academic Value Studies, 2 (5) : 33-44. (ISSN:2149-8598). 34 International Journal of Academic Value Studies 2016, 2 (5) : 33-44. hacking to literature. This concept bids SME’s placing in the greats. Therefore, the study has a metaphor of Turkish Independence War. In this article, there are no knowledge or engineering science. Due to lack of scientific source about topic, internet sources are used. Study is conducted as a literature review. Three basic findings are found in this article. 1. Like internet, growth hacking have limitless sources. But, no scientific resource found in literature review. Growth hacking could be unethical in countries that have weak laws and capabilities of cyber security. Multinational rules/law should be promulgated and conducted. 3. Conducting studies about growth hacking in engineering or business/marketing field is not enough. There should be more multidisciplinary studies.