Data Analysis of Online Shopper’s Purchasing Intention Machine Learning for Prediction Analytics

Abstract

In an era of widespread internet-based commerce, any company with a web-based storefront is looking for ways to improve the customer experience, with the ultimate goal of facilitating purchases. This process can take many forms and use many strategies, but all of them start with one core task. The company must be able to identify who is least likely and most likely to make a purchase. We suggest that with basic web browsing analytics, machine learning with integrated artificial intelligence accompany with deep learning component can provide this capability, and is a viable tool for effective customer segmentation.