The Effect of In-Game Advertising on Non-Immersive Game Experience

Abstract

Virtual Reality (VR) games, either in their Immersive or Non-Immersive form, are the cornerstone of the entertainment industry. Integrating advertisements inside game content is one of the most profitable ways of games monetization. In-game advertisements are either integrated into a game's content as diegetic game elements or as non-diegetic, simply placed in designated game-world areas to solely demonstrate a product or brand. This work presents preliminary evaluation results on the impact diegetic and non-diegetic in-game advertisements have on the non-immersive game experience.