The Development of Professionalism as an Issue in British Marketing

D. Walker, J. Child
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引用次数: 17

Abstract

Professionalism has been an issue through much of the history of marketing in Britain. This paper examines the attempts which have been made to establish professional attributes in marketing and the model of professionalism that has been adopted. It discusses the limits on marketing's ability to assume professional characteristics, and whether those which have been adopted were taken on in the sequence that has been claimed to be typical of professional development.
专业主义在英国市场营销中的发展
在英国市场营销的历史上,专业精神一直是一个问题。本文考察了在市场营销中建立专业属性的尝试以及所采用的专业模式。它讨论了市场营销承担专业特征的能力的限制,以及那些已被采用的是否按照已被声称为典型的专业发展的顺序进行。
本文章由计算机程序翻译,如有差异,请以英文原文为准。
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