Visual Identity Emping Jagung Yahya Barokah Sebagai Identitas Usaha

Abstract

Corn Emping Yahya Barokah is a business founded by the Pardi family. He owns a shop at Jalan Simpang Teluk Bayur No.12 RT.04 / RW.08. Pardi admits that he has been working with SMEs for corn-processed snacks since 16 years ago. In the production process, corn is soaked in lime, then washed, dried in the sun, and boiled half cooked. After that, the corn grains are removed and ground to make flat marning. As for the blooming merning, the corn is not ground. The corn marning production process takes up to five days from corn to snack food.The research method used is observation, namely direct observation to the destination location and conducting interviews with the business owner of Emping Corn Yahya Barokah then supported by literature studies sourced from books and journals. The process of designing logos, GSM books, packaging, X-Banners and Merchandise starts from Pre-production covering production, post-production, distribution and testing of product effectiveness through the media of a target audience questionnaire.After the validation test was carried out through questionnaires that were distributed randomly, it showed that the re-branding I made about Yahya Barokah's Corn Chips Industry was included in the appropriate category with an assessment from 30 respondents. Thus, the re-branding has succeeded in subtly influencing the audience and at the same time becoming a promotional medium for Yahya Barokah's Corn Chips Industry.  Keywords: Visual Identity, Media, Promotion, Corn Chips.