The Effect of Quality Service and Facilities on Tourist Satisfaction in Marine Tourism (Jatimalang Beach, Purworejo)

Angennisa Prima Meidina, Himawan Brahmantyo, Sri Mariati
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Abstract

This study aims to analyze the effect of service quality and facilities on tourist satisfaction at Jatimalang Beach. This type of research uses a descriptive quantitative survey method. The data was processed by multiple regression analysis with the help of the SPSS program. The population of this research is tourists who have visited Jatimalang Beach with a sample of 100 respondents, sampling using an accidental sampling technique. The results showed that the quality of services and facilities partially had a positive and significant effect on tourist satisfaction. The service quality of a tourist attraction is considered good and satisfying if it can provide services that exceed tourist expectations; if the service provided is lower than tourist expectations, then the service quality is considered poor. Facilities to meet the travel needs of tourists appear as a whole that is interconnected and complement each other so that in a tour, all the components used cannot be separated. Jatimalang Beach, Purworejo tourism managers are expected to pay attention to tourist loyalty, for example, by providing criticism and suggestions for tourist objects so that they can quickly evaluate what tourists want. Keywords: Service Quality, Facilities, Tourist Satisfaction  
优质服务和设施对海洋旅游游客满意度的影响(浦沃雷霍Jatimalang海滩)
本研究旨在分析加地玛郎海滩服务品质与设施对游客满意度的影响。这种类型的研究采用描述性定量调查方法。采用SPSS软件对数据进行多元回归分析。本研究的人口是访问过Jatimalang海滩的游客,样本为100名受访者,使用偶然抽样技术进行抽样。结果表明,服务质量和设施质量对游客满意度有部分正向显著影响。如果旅游景点能够提供超出游客期望的服务,则认为其服务质量良好,令人满意;如果提供的服务低于游客的期望,那么服务质量就被认为是差的。满足游客旅游需求的设施是一个相互联系、相辅相成的整体,在一次旅游中,所有使用的组件都是不可分割的。旅游管理者应该关注游客的忠诚度,例如,通过对旅游对象提出批评和建议,以便他们能够快速评估游客的需求。关键词:服务质量,设施,游客满意度
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