Determinants of Corporate Reputation towards Knowledge Sharing

Romel C. Nemiño
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Abstract

This paper examines the underlying relationship between corporate reputation and knowledge sharing of commercial bank employees in Caraga Region, Philippines. Its objective is to determine the levels of corporate reputation and knowledge sharing. In the same vein, correlation measures using the Pearson Product Moment Correlation between corporate reputation on knowledge sharing is also explored. Using the stratified random sampling technique, 400 bank employees across the region are identified as the primary respondents of this empirical research. As perceived by the respondents, findings reveal a very high level of corporate reputation and knowledge sharing among the bank employees. Moreover, strong evidence on the positive relationship between the constructs corporate reputation and knowledge sharing is uncovered. Among the dimensions of corporate reputation, corporate communication revealed the highest r-value when correlated with knowledge sharing. The findings of this study substantiate an empirical contribution not only to the banking industries but to other business organizations making this proposed research model as the laying ground for future policy reviews and formulations to improve business performance.  
企业声誉对知识共享的影响因素
本文考察了菲律宾卡拉加地区商业银行员工的企业声誉与知识共享之间的潜在关系。其目标是确定企业声誉和知识共享的水平。同样,本文还探讨了企业声誉对知识共享的相关性度量。采用分层随机抽样技术,确定了400名银行员工作为本实证研究的主要受访者。根据受访者的看法,调查结果显示,银行员工之间的企业声誉和知识共享程度非常高。此外,研究还发现了企业声誉结构与知识共享之间存在正相关关系的有力证据。在企业声誉各维度中,企业传播与知识共享相关的r值最高。本研究的发现不仅对银行业,而且对其他商业组织都有实证贡献,使本文提出的研究模型成为未来政策审查和制定改善经营绩效的基础。
本文章由计算机程序翻译,如有差异,请以英文原文为准。
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