Short vedio as a vehicle of media transformation Focusing on Li Ziqi channel

S. Tan, Nike Mo, Zhenxian Lin
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Abstract

With development of social communication, the forms of media are rendering more and more extensive and diversified. At present, short video occupies the most essential position in various kinds of media. In order to study the characteristics and commonness of cross-media in short videos, this paper analyzes the content of three of the most popular short video works of Li Ziqi, includes the analysis of text, the analysis of visual presentation, the analysis of shooting techniques, and the analysis of aesthetic perspective. In conclusion, colorful visual presentation, appropriate background music, good products layout, fixed position shooting techniques, and aesthetic skills integrating Chinese style are the main factors that make Li Ziqi become a popular short video influencer. Keywords—short video, cross media
短视频作为媒介转型的载体,聚焦于李子淇频道
随着社会传播的发展,媒介的形式也呈现出越来越广泛和多样化的趋势。目前,短视频在各类媒体中占据着最核心的位置。为了研究短视频中跨媒介的特点和共性,本文对李子淇最受欢迎的三部短视频作品的内容进行了分析,包括文本分析、视觉呈现分析、拍摄手法分析、审美视角分析。综上所述,丰富多彩的视觉呈现、合适的背景音乐、良好的产品布局、固定的拍摄手法、融合中国风格的审美技巧是李子淇成为热门短视频网红的主要因素。关键词:短视频;跨媒体
本文章由计算机程序翻译,如有差异,请以英文原文为准。
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