Short vedio as a vehicle of media transformation Focusing on Li Ziqi channel

Abstract

With development of social communication, the forms of media are rendering more and more extensive and diversified. At present, short video occupies the most essential position in various kinds of media. In order to study the characteristics and commonness of cross-media in short videos, this paper analyzes the content of three of the most popular short video works of Li Ziqi, includes the analysis of text, the analysis of visual presentation, the analysis of shooting techniques, and the analysis of aesthetic perspective. In conclusion, colorful visual presentation, appropriate background music, good products layout, fixed position shooting techniques, and aesthetic skills integrating Chinese style are the main factors that make Li Ziqi become a popular short video influencer. Keywords—short video, cross media