Women in Media

Abstract

ifteen years ago, I sat down to watch preschool programming with my toddler and was stunned by the lack of female characters in what was being made for the youngest of children. Not only were female characters missing in kids’ TV and family films, but when they did appear, they were often one-dimensional, narrowly stereotyped, and/or valued for their appearance. The thing is, I couldn’t find one person among the many in the entertainment industry I approached who saw what I saw. In fact, I was surprised to find that all were quite sure that gender inequality in kids’ fare was a thing of the past, including the creators of this media. So I set out to change it.