An Agent-Based Modelling Approach for Assessing Entrepreneurial Intentions and Development Strategies in the Rural Hospitality Industry

Proceedings of SW21 The OR Society Simulation Workshop Pub Date : 2023-03-27 DOI:10.36819/sw23.008

Yunfei Gu, B. Onggo, M. Kunc, S. Bayer

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Abstract

Rural hospitality and tourism (RHT) play a key role in rural revitalization, especially due to the impact of COVID-19, with more citizens choosing to travel to the countryside for a staycation. Local SMEs, especially family-owned enterprises, make up the majority of the RHT sector, not only providing services and products to satisfy tourists, but also helping with local employment. However, entrepreneurs operating in rural areas face many challenges in terms of capital, skills and education. Hence, it is important to explore the entrepreneurial intention (EI) of local people and how policies can support or change their behaviours. Current research on the RHT industry, rarely study the EI of local people, and the literature on rural entrepreneurship concentrates on developed countries. This study therefore uses agent-based modelling to explore how locals' EI in Chongming island (China) respond to the current impact of COVID-19, and whether policies will bring about changes on the supply side of RHT sector. © SW 2023.All rights reserved

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基于主体的农村酒店业创业意向与发展战略评估模型方法

乡村酒店和旅游(RHT)在乡村振兴中发挥着关键作用，特别是在2019冠状病毒病的影响下，越来越多的市民选择去农村度假。当地的中小企业，尤其是家族企业，是RHT行业的主体，不仅提供服务和产品，满足游客的需求，也有助于当地的就业。然而，在农村地区经营的企业家在资金、技能和教育方面面临许多挑战。因此，探索当地人的创业意向以及政策如何支持或改变他们的行为是很重要的。目前对乡村创业产业的研究，很少对当地人的EI进行研究，关于乡村创业的文献主要集中在发达国家。因此，本研究使用基于主体的模型来探讨崇明岛(中国)当地人的EI如何应对当前新冠肺炎的影响，以及政策是否会带来RHT行业供给侧的变化。©sw 2023。版权所有

本文章由计算机程序翻译，如有差异，请以英文原文为准。

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Proceedings of SW21 The OR Society Simulation Workshop

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