Business Survivability: Social Media as a Channel in the Pandemic Era

Miftha Pratiwi
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引用次数: 1

Abstract

Almost this past one-year Indonesia has been undergoing global crisis due to COVID-19 pandemic. The weakening of economic sector is caused by the restriction of activity as one form of the supports for the Government in applying health protocol. Many companies of various fields are unable to survive because of undergoing economic contraction. While there are so many companies are having economic contraction, YLEO Indonesia strives. According to one of the distributors, who gains a status as a diamond leader, the income of YLEO increases to 40% during the pandemic. This success is certainly not apart from the role of strategic communication conducted by the company. Moreover, if the company uses social media as one means or channel of communication in conveying education, promotion and interaction with its audience. This research aims at understanding the utilization of social media as a means of communication adopted which supports the business activity of YLEO. The method employed is qualitative descriptive in the form of in-depth interviews as the data collection technique, and content analysis. The summary of this research is the management and utilization of social media as important parts of the company because they are able to encourage the involvement of the audience in various activities in order to further know and understand the expectation and message relevancy which are conveyed to the audience.
商业生存能力:大流行时代的社交媒体渠道
在过去的一年里,由于COVID-19大流行,印度尼西亚经历了全球危机。经济部门的削弱是由于作为支持政府实施卫生议定书的一种形式的活动受到限制造成的。由于经济萎缩,各个领域的许多公司都无法生存。虽然有很多公司都有经济萎缩,但YLEO印尼公司仍在努力。据一位获得钻石领袖地位的分销商介绍,在大流行期间,YLEO的收入增加到40%。这种成功当然离不开公司进行战略沟通的作用。此外,如果公司将社交媒体作为传达教育、推广和与受众互动的一种沟通手段或渠道。本研究旨在了解社交媒体作为一种支持YLEO商业活动的传播手段的使用情况。采用的方法是定性描述,以深度访谈的形式作为数据收集技术,内容分析。本研究的总结是社交媒体的管理和利用作为公司的重要组成部分,因为它们能够鼓励受众参与各种活动,以便进一步了解和理解所传达给受众的期望和信息相关性。
本文章由计算机程序翻译,如有差异,请以英文原文为准。
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