{"title":"Application analysis of computer web data mining technology in E-commerce","authors":"Hu Ju, Hui Wang","doi":"10.1145/3501409.3501626","DOIUrl":null,"url":null,"abstract":"With the development of the Internet, the proportion of e-commerce in people's life is becoming larger and larger. Online shopping has become a major way of shopping and helped people improve their life efficiency. Web data mining technology is a very important technology in e-commerce. The web can deeply mine and analyze the access methods, interest preferences, group characteristics and so on of e-commerce users. These information can help e-commerce push different user groups, and greatly improve the overall promotion effect and benefit of e-commerce. Starting from the web data mining technology, this paper expounds the application process of Web data mining technology used in e-commerce in detail, so as to provide a certain reference for the development of e-commerce.","PeriodicalId":191106,"journal":{"name":"Proceedings of the 2021 5th International Conference on Electronic Information Technology and Computer Engineering","volume":"3 1","pages":"0"},"PeriodicalIF":0.0000,"publicationDate":"2021-10-22","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":"1","resultStr":null,"platform":"Semanticscholar","paperid":null,"PeriodicalName":"Proceedings of the 2021 5th International Conference on Electronic Information Technology and Computer Engineering","FirstCategoryId":"1085","ListUrlMain":"https://doi.org/10.1145/3501409.3501626","RegionNum":0,"RegionCategory":null,"ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":null,"EPubDate":"","PubModel":"","JCR":"","JCRName":"","Score":null,"Total":0}
引用次数: 1
Abstract
With the development of the Internet, the proportion of e-commerce in people's life is becoming larger and larger. Online shopping has become a major way of shopping and helped people improve their life efficiency. Web data mining technology is a very important technology in e-commerce. The web can deeply mine and analyze the access methods, interest preferences, group characteristics and so on of e-commerce users. These information can help e-commerce push different user groups, and greatly improve the overall promotion effect and benefit of e-commerce. Starting from the web data mining technology, this paper expounds the application process of Web data mining technology used in e-commerce in detail, so as to provide a certain reference for the development of e-commerce.