Self-enhancement Values and Social-sustainability Decision Making of Micro Fashion Entities during the Covid-19 Pandemic Period

Abstract

The Coronavirus Disease (COVID-19) has become a deadly pandemic in the early 2020. It has caused several changes in society. Social-sustainability dilemmas need to be faced by micro fashion entities during the pandemic. Self-enhancement values, which is based upon egoistic personal values have long been associated with ethical decision making. This study examines the relationship between self-enhancement values and social-sustainability decision making of micro-fashion entities located in Indonesia, as they relate to do donations and sell ethical fashion products during the COVID-19 pandemic. The relationship was measured using Spearman correlation analysis. A significant negative relationship between self-enhancement values and socialsustainability decision making during the COVID-19 pandemic was found. The implication of this empirical result may be used as a basis of considerations for the government to make an online donation platform and regulations relating to ethical fashion products for supporting micro-entities as the main contributor in Indonesian economics.