Discussion and Research on the Comprehensive Transformation of Supply Chain Management Mode under the New Retail Wave

Shuanggui Zhou
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Abstract

With the development of economic globalization and the increasingly fierce market competition, enterprises must change their traditional business philosophy and management mode if they want to survive in this "big torrent" and realize the continuous improvement of their own value. The supply chain system refers to the entire supply and demand network formed from the supplier to the end user. It gradually extends the manufacturer's side to consumers and becomes a large, complete, complex, multi-functional, interrelated and mutually influencing whole, enabling it to better integrate social resources and information, thereby improving market competitiveness. At the same time, the establishment of the supply chain system also enables enterprises to respond more flexibly to market changes, so as to maximize their own value. In the context of the new economic era, how to adapt to and solve the problems and challenges faced by the traditional retail industry has become a topic that needs to be studied and discussed urgently. Under the new retail wave, the comprehensive transformation and upgrading of the supply chain management model of enterprises can not only make the supply chain process of the enterprise more scientific, reasonable and efficient, which requires us to comprehensively transform and upgrade the supply chain management model under the traditional model. Only in this way can the consumer experience be improved, and the healthy and sustainable development of the enterprise can be ensured. This article focuses on the corresponding research on the comprehensive transformation of the supply chain management model under the current new retail wave.
新零售浪潮下供应链管理模式全面转型的探讨与研究
随着经济全球化的发展和市场竞争的日益激烈,企业要想在这场“大洪流”中生存下来,实现自身价值的不断提升,就必须改变传统的经营理念和管理模式。供应链系统是指从供应商到最终用户形成的整个供需网络。它逐渐从生产者的一方延伸到消费者的一方,成为一个庞大、完整、复杂、多功能、相互关联、相互影响的整体,使其能够更好地整合社会资源和信息,从而提高市场竞争力。同时,供应链体系的建立也使企业能够更加灵活地应对市场变化,从而实现自身价值的最大化。在新经济时代背景下,如何适应和解决传统零售业所面临的问题和挑战,已成为急需研究和探讨的课题。在新零售浪潮下,企业供应链管理模式的全面转型升级,不仅可以使企业的供应链流程更加科学、合理、高效,这就要求我们对传统模式下的供应链管理模式进行全面转型升级。只有这样才能提高消费者的体验,才能保证企业的健康持续发展。本文着重对当前新零售浪潮下供应链管理模式的全面转型进行相应的研究。
本文章由计算机程序翻译,如有差异,请以英文原文为准。
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