Manual Para La Realización del Anàlisis de las Fuerzas del Mercado en Pymes (Guide to Analyze the Market Forces - in Spanish)

Abstract

The document guides the development of the diagnosis of market forces developed by Michael Porter. Explains more than 60 variables that make up the modelop. It is a useful tool for consultants who will serve as a working tool, and for employers in a permanent reference guide once the process is completed accompaniment.