Heal and Revive

Abstract

During the past decade, health and wellness tourism has become one of the top categories of tourism across the globe. On the other hand, academic deliberations are forged about the classifications and elucidations to differentiate the key terms concomitant with the wellness tourism sector. Arguably, due to the high market competition, the majority of the wellness/wellbeing/health tourism products are closely related and used interchangeably. Therefore, this study attempts to discourse the contemporary trends and developments in Kerala. As the forerunner for Ayurveda tourism and as one of the popular wellness tourist destinations, Kerala persists in the top list. Though, compared to other destinations, there are minimal tourism-oriented researcher studies were conducted. To attend this gap, this chapter explores the wellness sector of Kerala in terms of recent trends and developments. Interestingly, the tourism sector of Kerala observed to be dynamic and innovative by combining various tourism attributes offer a unique experience to the visitors.