(Un)structured sources of inspiration: comparing the effects of game-like cards and design cards on creativity in co-design process

Abstract

The article investigates two different ways of stimulating idea generation in the co-design process. In a quasi-experimental manner we compared effectiveness of structured and unstructured sources of inspiration. Based on the obtained data, we report on two idea-generation techniques: structured and unstructured, for stimulating group creativity. The article ends with a discussion regarding applicability of design cards and game-like cards in the ideation process.