Devising a SME Model for developing Mobile m-Commerce for Small and Medium-Sized Enterprises

Abstract

The research study purpose is to devise a model for development of m-commerce applications to be used for Small and Medium-Sized Enterprises (SME) that incorporates the specifics of countries under development. Identified the barriers, disadvantages and advantages of m-commerce and impacting factors and propose a new SME development model as new form of business modeling. There is a gap in the published research regarding the Model for developing Mobile m-Commerce applications for Small and Medium-Sized Enterprises (SME) in the countries under development. In order to analyze the possibilities and specifics of m-commerce that needs to be acknowledged and understood. The research methodology used was quantitative methodology, and used the case study method and questionnaires as research method. We have investigated and reviewed the specifics of m-commerce, issues, barriers and what is the better way to conceptually develop and manage m-commerce application? In order to analyze this we have used quantitative research method using questionnaire and further realized statistical data analyses using ANOVA and ANCOVA analyses. Insights and recommendations are provided.