Effect of Balance and Symmetry on web aesthetic: Computational modeling and experimental investigation

Abstract

In order to objectively evaluate the beauty of webpage colors, balance and symmetry are selected as rating indicators, using HSV color model to quantify the evaluation through the principle of visual weight, and the main interface of the search engine is used as an example to verify the calculation model of the beauty of the color layout. In the experiment, 10 subjects evaluate the stimulus pictures, which verified the rationality of the computation model.