Strategy of proactive management of corporate culture of telecommunications enterprises

Abstract

The article states that the corporate culture of a modern telecommunications enterprise is a unique system of values, norms and rules of behavior that is shared by the entire enterprise team and determines both internal relations in the enterprise's workforce and relations with the external environment. The corporate culture of a telecommunications enterprise is directly related to the national culture, which acts as a socio-cultural environment for the development of the former. On the other hand, the corporate culture of the enterprise significantly affects the values and attitudes of the national culture. It is substantiated that in the process of forming a strategy for proactive management of the corporate culture of telecommunications enterprises, the primary task is to coordinate the organizational structure (first of all, its main functions) with the main functions of the corporate culture of the enterprises. And this, in our opinion, can be considered a key stage in the development of the company's strategy in general, and the strategy of corporate culture management, in particular. It was determined that the principles of developing a strategy for managing the corporate culture of telecommunications enterprises should necessarily be supplemented with the principle of practicability, which will ensure the biased nature of the strategy. The relationship between the stages of diagnosing corporate culture and determining the current level of development of the corporate culture of a telecommunications enterprise has been established. He showed that diagnostic tasks meet the criteria for determining the current level of cultural development.