Problems and prospects of studying video blogs as a channel for shaping public opinion of Russian young people

Abstract

— This article addresses the question of studying the impact of video blogs on the public opinion of young people. The study of this phenomenon requires the integration of the developments in a wide range of social sciences. The article summarizes the approaches of modern social and humanitarian sciences to the study of the impact of video blogs on young people. In particular, a discussion of the problem will be found in the context of transformations of the “network society” in the context of understanding the specifics of video blog discourse and studying the reasons for their popularity, the psychological context of user experience and audience motivation, as well as the problems of correlation of the growing popularity of video blogs and the problem of trust in this form of virtual communication. The author identifies the most promising areas of research, including the study of the degree and nature of the impact of video blogs on young people, the conventionality and trust problems in the discourse of video blogs.