Strategi Pengembangan Homestay Di Desa Wisata Bongan, Tabanan-Bali

Journey : Journal of Tourismpreneurship, Culinary, Hospitality, Convention and Event Management Pub Date : 2020-12-30 DOI:10.46837/JOURNEY.V3I1.63

Dinar Sukma Pramesti

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引用次数: 2

Abstract

The purpose of this research is to analyze the potential and strategy of homestay development in the Bongan tourist village, TabananBali. The method used was descriptive qualitative. The data were gained from observation, interview, documentation, and literature study. The analysis technique was SWOT analysis (Strengths, Weaknesses, Opportunities, Threats). The theory of the nine criteria for homestay according to the ASEAN Homestay standard (2016) is the reference of this study. The results show that four strategies can be used to develop a homestay in the tourist village of Bongan: 1) strategy of displaying activities carried out by the local community; 2) strategy promotion regarding the existence of homestay in Bongan village; 3) strategy homestay development with attention to traditional Balinese architecture, safety, comfort and cleanliness; 4) strategy to create a homestay management group in the tourist village of Bongan. The results of the research are expected to be able to help the development of the tourist village of Bongan and increase community income. Keywords: Strategy, Development, Homestay

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tabandan - bali班扬旅游村的寄宿发展战略

本研究的目的是分析邦安旅游村TabananBali民宿发展的潜力和策略。采用描述性定性方法。资料采用观察法、访谈法、文献法和文献法。分析技术是SWOT分析(优势，劣势，机会，威胁)。根据东盟民宿标准(2016)的民宿九标准理论是本研究的参考。结果表明，在奉安旅游村发展民宿可采用四种策略:1)展示当地社区开展的活动策略;2)关于峰安村民宿存在的策略推广;3)注重巴厘岛传统建筑、安全、舒适和清洁的民宿发展策略;4)在奉安旅游村创建民宿管理集团的战略。研究结果有望为奉安旅游村的发展提供帮助，并增加社区收入。关键词:战略，发展，民宿

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Journey : Journal of Tourismpreneurship, Culinary, Hospitality, Convention and Event Management

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