CELEBRITY RIGHTS PROTECTION THROUGH INTELLECTUAL PROPERTY IN MODERN INDIA

Abstract

In the age of technology and social media, anyone may be considered a celebrity if they have become widely known to the general public, not just for their vocation but also for their personality. These celebrities have privacy and publicity rights, which are protected by intellectual property law due to their intangible nature. This research paper demonstrates the economic perspective of such publicity rights as merchandising rights, while also highlighting the Indian context The right of celebrities to determine the volume of publicity they desire to accept and to benefit from publicity if they so choose is a well-known idea in the West. However, in India, the right to privacy established via court declarations is insufficient to guarantee celebrity rights. In this study aims examines the grounds for protecting celebrity rights as well as the techniques used by Indian legal systems to preserve these rights. The study proposes an intellectual property-based approach to celebrity rights protection that may be implemented in India through legislative enactments. The researcher follows the mode of doctrinal research. The researcher in this paper will exa,ine the loopholes in regulating the celebrity rights and their protection under IPRs. Lastly provide conclusion and suggestions. Keywords: Celebrity, IPR, Publicity, Personality, Privacy