Major Ethical Issues In Marketing:, A Descriptive Approach

Abderrezak Bensalah
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Abstract

A significant number of studies have been conducted in order to show the importance of ethical conducts in the marketing practice, caused by irresponsible practices. The purpose of this paper is to provide a set of marketing ethical issues governing marketing practices, through a conceptual perspective, the proposed framework is based on the presentation of the marketing ethics definition, its role in improving marketing outcomes, and finally, a list of the major ethical issues have been highlighted.
市场营销中的主要伦理问题:描述方法
已经进行了大量的研究,以表明道德行为在营销实践中的重要性,这是由不负责任的做法造成的。本文的目的是提供一套管理营销实践的营销伦理问题,通过概念的角度,提出的框架是基于营销伦理定义的呈现,其在改善营销结果中的作用,最后,强调了主要伦理问题的列表。
本文章由计算机程序翻译,如有差异,请以英文原文为准。
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