Social Media Acceptance and e-Learning Post-Covid-19: New factors determine the extension of TAM

Khadija Alhumaid, Kevin Ayoubi, M. Habes, M. Elareshi, S. Salloum
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Abstract

The key objective of our study involves devising a conceptual model for estimation of social media acceptance by students for effectively accomplishing their educational and academic goals. Factors e.g., perceived social capital, social influence, and perceived mobility that associated with student acceptance of social media were investigated, and integrated into the TAM model using the PLS-SEM. Data were collected through online survey (461 students) at UAE universities. The findings revealed that mentioned factors positively affected students' intention to use social media during their learning process. Respondents' behavioral intention were also linked to both the core and external constructs of the TAM. Important practical insights on technology acceptance in education were provided.
新冠肺炎后的社交媒体接受度和电子学习:决定TAM延伸的新因素
我们研究的主要目的是设计一个概念模型来评估学生对社交媒体的接受程度,以有效地完成他们的教育和学术目标。调查了与学生接受社交媒体相关的感知社会资本、社会影响和感知流动性等因素,并使用PLS-SEM将其整合到TAM模型中。数据是通过对阿联酋大学的461名学生进行在线调查收集的。研究结果显示,上述因素对学生在学习过程中使用社交媒体的意向有积极影响。受访者的行为意向也与TAM的核心和外部结构有关。对教育中的技术接受提供了重要的实践见解。
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