A Study on the Influnce Factors of Tenant Satisfaction, Continuous Stay and Recommendation Intension of the Knowledge Industry Center: Focused on the Knowledge Industry Center in Goyang City

Abstract

1. CONTENTS (1) RESEARCH OBJECTIVES This study aims to seek better ways to promote knowledge industry centers built in the 3rd new cities and improvements of their self-sufficient functions. (2) RESEARCH METHOD This study used Multiple regression method to analyze the influence factors of tenant satisfaction, a continuous will to stay and recommendation intension. (3) RESEARCH FINDINGS The results can be summarized as follows. First, accessibility, environment, management management, followed by environment, accessibility and parking. Second, accessibility and telecommunication service affected a will to stay in knowledge industry centers. Third, accessibility and parking affected recommendation intension. 2. RESULTS The results imply that the use of concentrated urban facilities and convenient commuting led to mobilizing workforce as accessibility served as an affecting factor. And Telecommunication service seems to have expanded as more different industries not limited to manufacturing companies enter the centers due to the expansion of knowledge and information industry. Also, As accessibility influenced both satisfaction and a will to stay in the centers, it seems the most important variable in creating passive and active demand.