The Evaluation of Service Quality in Fast Food Industry

Abstract

The evaluation of service quality is very important for fast food industry. This paper construct the service quality evaluation system of fast food industry based on the customer's point of view, and put forward the questionnaire of service quality in fast food restaurant (FFR). Through the investigation and analysis, a valuable target system of service quality in FFR was constructed. Due to the strong correlation between the indicator variables, simultaneously in order to ensure minimum data loss, it can be used for multi-dimensional system reduces the dimensions of the principal component analysis. Using the SPSS statistical software to change the nine evaluation factors of service quality in FFR into nine related principal component and then according the mark result and list names. Finally, this article takes KFC, McDonald's, Yonghe King and Malan Lamian four fast-foods restaurant as examples; identify the key factors affecting the service quality of FFR.