Bireysel Otomobil Satın Alma Problemi için AHP Yöntemi ile Karar Verme: Bir Otomobil Firması Bazında İnceleme

Abstract

In the purpose of this study, the car purchase problem of an individual is discussed. In the study, there is a need to choose among the alternatives on the axis of various criteria within the framework of the problem. Handling the data used in the study within the scope of August 2020 represents the actuality of the study. Furthermore, the AHP (Analytic Hierarchy Process) method as a Multi Criteria Decision Making method was used to analyze the data, supported by seven criteria and seventeen alternatives beyond the studies of the authors presented in the literature review, and this method was applied in a different area involving individual’s selection within the framework of products of a company. In this context, the AHP method allowed the individual to solve the problem by addressing it with Super Decisions software. In order to determine the preferences of the individual subject to the study within the scope of decision making, the criteria previously included in the studies of different authors were examined. And the data obtained from the official website of the automobile company, which is the choice of the individual, were evaluated with the decision maker (individual), thus an original list with seven distinct criteria was created for the study with literature support. In this context, it is possible to address the boundaries of the study through a single individual. Alternative cars for the individual's car purchase problem were also revealed with the data obtained from the company's relevant website, and selection alternatives were formed of seventeen different versions for three distinct passenger car models. Accordingly, the scope of the study was explained with the relevant vendor company. A broad list of seven criteria and seventeen alternatives used in problem analysis contributes to the literature with the originality in dealing with the criteria and alternatives.