W. Marden, J. Griffey, E. Berman, Sarah Houghton, J. West, Eric Hellman, T. Lamanna, Matt Beckstrom
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引用次数: 2
Abstract
Five months ago, when the members of ALA’s Privacy Subcommittee met to decide on this year’s [2018] “Choose Privacy Week” (CPW) theme, it’s a fair bet to say that only a tiny percentage of the general public had ever heard of Cambridge Analytica, Aleksandr Kogan, the SCL Group, or of a fairly obscure app called “thisisyourdigitallife.”And yet, there were warnings about Cambridge Analytica’s program as early as December 2015, when the London Guardian first reported on this data-collection program and its integration with Facebook as part of Ted Cruz’s 2016 bid for the US presidency. Michael Zimmer, a University of Wisconsin-Milwaukee associate professor and a member of ALA’s Privacy Subcommittee, was quoted by the Guardian about why the use of such data was highly problematic. “It’s one thing for a marketer to try to predict if people like Coke or Pepsi,” said Zimmer, “but it’s another thing for them to predict things that are much more central to our identity, and what’s more personal in how I interact with the world in terms of social and cultural issues?”In the wake of Mark Zuckerberg’s Congressional testimony last week [in April 2018] and the related explosion of public interest in how online personal data is collected, stored, shared, used, and sometimes misused, this year’s CPW theme—“Big Data is Watching You”—could not be more perfectly timed.
五个月前,当美国ALA隐私小组委员会的成员开会决定今年[2018]的“选择隐私周”(CPW)主题时,可以肯定地说,只有很小一部分公众听说过剑桥分析公司、亚历山大·科根、SCL集团,或者一个相当不为人知的应用程序“thisisyourdigitallife”。然而,早在2015年12月,就有人对剑桥分析公司的项目发出了警告,当时伦敦《卫报》首次报道了这一数据收集项目,并将其与Facebook的整合作为特德·克鲁兹2016年竞选美国总统的一部分。《卫报》援引威斯康辛大学密尔沃基分校副教授、美国ALA隐私小组委员会成员迈克尔·齐默(Michael Zimmer)的话说,为什么使用此类数据存在很大问题。齐默说:“对于营销人员来说,试图预测人们是否喜欢可口可乐或百事可乐是一回事,但对他们来说,预测对我们的身份更重要的事情是另一回事,在我如何与世界互动的社会和文化问题上,什么更个人化?”马克·扎克伯格上周(2018年4月)在国会作证,公众对在线个人数据的收集、存储、共享、使用以及有时被滥用的兴趣激增,今年的CPW主题“大数据正在看着你”(Big data is Watching You)恰逢其时。