User experience evaluation of virtual reality-based cultural gamification using GameFlow approach

Abstract

This paper presents some empiric results on the effect of some game player profiles to their user experience. The cultural gamification prototype for this study is developed using Virtual Reality technology on Google Cardboard in which some elements of Indonesian culture is used in part of the game story. Dataset for the game evaluation is collected using survey method. Data collection is implemented using self-administered questionnaire which is developed based on GameFlow framework. The respondent population is the college students who like to play games. The survey samples are chosen using purposive sampling technique. The results of this study indicate that there is a strong association of playing frequency and personality traits to game user experiences. Also, there is a weak association between gender and age to game user experiences. These research findings are valuable for game designer to design enjoyable and educational games.