Friendlink: Link prediction in social networks via bounded local path traversal

Abstract

Online social networks (OSNs) like Facebook, Myspace, and Hi5 have become popular, because they allow users to easily share content or expand their social circle. OSNs recommend new friends to registered users based on local graph features (i.e. based on the number of common friends that two users share). However, OSNs do not exploit all different length paths of the network. Instead, they consider only pathways of maximum length 2 between a user and his candidate friends. On the other hand, there are global approaches, which detect the overall path structure in a network, being computationally prohibitive for huge-size social networks. In this paper, we provide friend recommendations, also known as the link prediction problem, by traversing all paths of a bounded length, based on the “algorithmic small world hypothesis”. As a result, we are able to provide more accurate and faster friend recommendations. We perform an extensive experimental comparison of the proposed method against existing link prediction algorithms, using two real data sets (Hi5 and Epinions). Our experimental results show that our FriendLink algorithm outperforms other approaches in terms of effectiveness and efficiency in both real data sets.