Incorporating Metadata into Content-Based User Embeddings

Abstract

Low-dimensional vector representations of social media users can benefit applications like recommendation systems and user attribute inference. Recent work has shown that user embeddings can be improved by combining different types of information, such as text and network data. We propose a data augmentation method that allows novel feature types to be used within off-the-shelf embedding models. Experimenting with the task of friend recommendation on a dataset of 5,019 Twitter users, we show that our approach can lead to substantial performance gains with the simple addition of network and geographic features.