Aesthetic discourse in the significance of commercial advertisement designs

Al-Academy Pub Date : 2023-08-15 DOI:10.35560/jcofarts1223

Sanad Fouad Mohammed

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Abstract

The current research is concerned with the study of (aesthetic discourse in the significance of commercial advertisement designs), according to a knowledge structure defined by function and creativity, and the main goal is to interpret the reality of forms, their various sources, their essence, meanings, formal relationships, and design ideas in order to achieve the visual goal as a typographic achievement. It arises through the designer’s internal mental intuition to produce shapes based on subjective feelings that refer his preconceptions about those shapes with his feelings to creative formations. Aesthetic discourse is produced from the mind depending on the various symbolic, psychological and social functions, production methods, customs and traditions, so the aesthetic discourse is a reflection of this social and economic reality. .This study is a sign capable of enriching the aesthetic discourse with many data that stimulates the sense of taste in the recipient through its specificity in the multiplicity of symbols and connotations and its absorption of its effective importance that brings together the designer as a creator of the aesthetic discourse and the society that preserves in his memory many rhetorical and aesthetic patterns, and no matter how many theories of discourse The discourse is associated with the function and the creative content, just as the language of the discourse is associated with the visual language to analyze the aesthetic discourse in it into a visual culture and to the processes of understanding, interpretation and persuasion.Where he dealt with the aesthetic discourse as an indicator that leads the designer towards creating constructive and aesthetic relationships to reach a specific goal that is compatible with the aspirations of the recipient through the designer’s tool in directing and employing these relationships and foundations within a visual unit that lies in the form that melts into the content with the rest of its constituent elements

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审美话语在商业广告设计中的意义

当前的研究关注的是(商业广告设计意义中的美学话语)的研究，根据功能和创造力定义的知识结构，主要目标是解释形式的现实，它们的各种来源，它们的本质，意义，形式关系和设计思想，以实现视觉目标作为排版成果。它源于设计师基于主观感受创造形状的内在心理直觉，即将他对这些形状的先入为主的观念与他对创造性形态的感觉联系起来。审美话语是由心灵产生的，取决于各种象征、心理和社会功能、生产方法、习俗和传统，因此，美学话语是社会和经济现实的反映，这项研究是一种能够丰富美学话语的符号，通过它在符号和内涵的多样性中的特殊性来刺激接受者的味觉，并吸收其有效的重要性，将设计师作为美学话语的创造者和社会结合在一起，在他的记忆中保留了许多修辞和美学模式，而无论有多少话语理论将话语与功能和创造性内容联系起来，就像话语的语言与视觉语言联系起来一样，将美学话语在其中分析成一种视觉文化，并对其进行理解、解释和说服的过程。他在哪里处理审美话语作为一个指标，引导设计师创造建设性的和美学的关系，以达到一个特定的目标，这与接受者的愿望是一致的，通过设计师的工具来指导和利用这些关系和基础，在一个视觉单元中，存在于形式中，融入内容与其余组成元素

本文章由计算机程序翻译，如有差异，请以英文原文为准。

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Al-Academy

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