Tourist and recreational potential of the city of Konotop

Abstract

Tourism is an integral part of the economy of any country. And Ukraine is one of the leading countries in the world in terms of the number of tourist visits per year. But, at the same time, tourists usually visit such cities as Kyiv, Lviv, Kharkiv, Odesa and a number of resort towns. Because of this, there is every reason to believe that the potential of the tourism industry is not being used properly and to its full potential. If you shift the emphasis towards smaller cities that have a sufficient number of tourist and recreational resources and develop their media presence, that is, build a brand around them, then you can increase the number of tourist flows and improve the economic situation in Ukraine. Therefore, it was decided to conduct a study related to the tourist and recreational potential of the city of Konotop. The urgency of the work lies in the need to analyze the resource and infrastructural components of the city to determine potential directions of tourism development in the post-war period. The city of Konotop has quite a powerful resource potential for the development of tourism. A SWOT analysis was conducted to assess the tourist resource provision, the results of which show that the city has every chance to further increase the number of potential visitors, even despite weaknesses, such as the lack of balneological resources or the insufficient coverage of information about tourist resources in electronic sources, although this can be corrected. If the state government, local community and tourism operators cooperate, this area will only prosper in the future.