Entrepreneurial Orientation and Firm Innovativeness: A Study of Selected Fast Food Restaurants in Nigeria

Abstract

This study investigated the relationship between entrepreneurial orientation and firm innovativeness in selected fast food restaurants in Nigeria using cross-sectional research survey. Ten fast food restaurants registered with Rivers State Ministry of Culture & Tourism was surveyed using simple random sampling technique. One hundred (100) fast workers were drawn from the fast food restaurants in Port Harcourt Metropolis. Sample size of eighty (80) was determined from the population with Krejcie and Morgan sample size determination table. Copies of questionnaire was used as instrument for data collection. Pearson Product Moment Correlation Coefficient (rs) was used to analyze the hypotheses with the aid of IBM Statistical Package for Social Sciences (20.0). The study found that entrepreneurial orientation has significant positive relationship with firm innovativeness. The study concluded that entrepreneurial orientation that a measured in terms of learning orientation and achievement orientation predicts product innovation and process innovation in fast food restaurants. It was recommended that managers of fast food restaurants should utilize entrepreneurial orientation as their strategic advantage over their competitors. In addition, policymakers and other business practitioners should ensure that entrepreneurial activities in terms of achievement orientation and learning orientation are utilized to improve the innovativeness in their respective managerial levels.