INDUSTRIAL TOURISM: CONTENT OF TOURS (ON THE EXAMPLE OF KRYVYI RIH)

Abstract

Objective. The tourist market of Ukraine has undergone formats and redistribution of tourist flows due to the current situation. Already now we need to think about how to attract tourists in the future and offer them a variety of options for organizing recreation, which are designed to present not only the branded universally recognized tourist destinations of our country, but also to include new types of tourism and undeveloped locations in the tourist offer. Methodology. The research is based on the well-known principles of tour development, formulated by O.O. Lyubitseva. The study is based on the dialectical method of cognition and systematic approach. The main scientific results are obtained using a complex of general scientific methods, namely: theoretical generalization, analysis and synthesis. The theoretical and methodological basis of the study are scientific works on this problem of domestic and foreign scientists, Internet resources and local history materials. Information on the resource of industrial tourism in the city of Kryvyi Rih is taken from the authors' own research and practical activities in the development of the city's tourism sector. Results. The importance of the development of various forms and types of tourism for both classical tourist centers of Ukraine and for cities that are not perceived as tourist destinations is substantiated. The principles of development of industrial tours are substantiated and specific features of these tours are highlighted. On the example of the city of Kryvyi Rih, the existing potential for attracting visitors in the process of industrial tourism development is revealed, the main types of objects for visiting are highlighted. The variant of the basic complex tour of industrial subjects, designed for a wide contingent of visitors, is proposed. Scientific novelty. The experience of organizing excursions and tours of industrial subjects both in Ukraine and abroad is studied. Information about the principles of creating tours of industrial themes is systematized, specific features of the organization of these tours are revealed. Practical significance. On the basis of numerous expeditionary studies of the territory of Kryvyi Rih, the authors selected objects that are the basis of a comprehensive one-day tour of industrial themes. This tour was tested during repeated tours to the city, organized by leading tour operators of domestic tourism.