PENGARUH HARGA DIRI DAN KELOMPOK TEMAN SEBAYA TERHADAP PERILAKU KONSUMTIF PADA MAHASISWA GENERASI Z

JURNAL PSYCHOMUTIARA Pub Date : 2022-01-29 DOI:10.51544/psikologi.v4i2.2541

Rahel Monica S. Simangunsong, Nenny Ika Putri, Karina Meriem Beru Brahmana

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引用次数: 1

Abstract

The purpose of this study was to determine the effect of self-esteem and peer groups on consumptive behavior among generation Z students in Medan City. This study uses quantitative research methods with the help of the SPSS for windows 17.00 program. This study uses three scales, namely the consumptive behavior scale which is arranged based on the consumptive behavior indicator according to Summartono (2002), the self-esteem scale which is based on the self-esteem aspect according to Coopersmith (1998), and the peer group scale which is arranged based on the characteristics of the peer group according to Santrock (2007). The subjects in this study were active students aged 18-25 years from 4 public and private universities in Medan, namely the University of North Sumatra (USU), Medan State University (UNIMED), University of HKBP Nommensen Medan (UHN), and the University of Muhammadyah North Sumatra (UMSU) Based on the hypothesis test, it is known that there is no effect of self-esteem and peer groups on consumptive behavior in generation Z students in Medan City with a significance value of 0.622.

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Z代学生自尊和同龄人对消费行为的影响

摘要本研究旨在探讨自尊与同伴群体对棉兰市Z世代学生消费行为的影响。本研究采用定量研究方法，借助于SPSS for windows 17.00程序。本研究使用了三种量表，即消费行为量表，根据Summartono(2002)的消费行为指标进行编制，自尊量表，根据Coopersmith(1998)的自尊方面进行编制，同伴群体量表，根据Santrock(2007)的同伴群体特征进行编制。本研究的研究对象为棉兰市4所公立和私立大学(即北苏门答腊大学(USU)、棉兰州立大学(UNIMED)、棉兰大学(UHN)和北苏门答腊穆罕默德大学(UMSU)) 18-25岁的在校大学生。通过假设检验，我们知道自尊和同伴群体对棉兰市Z世代学生的消费行为没有影响，显著性值为0.622。

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JURNAL PSYCHOMUTIARA

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