Creative Communications on Tiktok

Proceedings of International Conference on Da'wa and Communication Pub Date : 2021-11-11 DOI:10.15642/icondac.v3i1.507

A. Nurdin, Desy Rahmadani

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Abstract

The Ministry of Health of the Republic of Indonesia created a TikTok account @kemenkesri to educate the public about COVID-19. The purpose of this study is to describe the construction of creativity and communication innovation on Tiktok social media in preventing COVID-19. This study uses a constructivist approach to the type of analysis of the framing model of Robert N. Entman. Data was collected through TikTok video content documentation and analyzed with Robert N. Entman's framing framework. The results of the study describe that define problems constructed by the TikTok account @kemenkesri using simple, popular sentences, and according to the public's niche. Diagnose causes is constructed using examples of realities that are often present in life during the COVID-19 pandemic. Make moral judgment using sentences that are relevant to the mood of the audience. Treatment recommendations are constructed using sentences that direct an action that can be taken by the public. The key to successful communication on TikTok Social media is creativity and innovation that is carried out continuously to win the hearts of netizens.

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抖音上的创意传播

印度尼西亚共和国卫生部创建了一个TikTok账号@kemenkesri，向公众宣传COVID-19。本研究的目的是描述Tiktok社交媒体上的创造力和传播创新在预防COVID-19中的构建。本研究采用建构主义方法对罗伯特·恩特曼的框架模型进行类型分析。通过TikTok视频内容文档收集数据，并使用罗伯特·n·恩特曼的框架进行分析。该研究的结果描述了TikTok账户@kemenkesri使用简单、流行的句子并根据公众的利基定义的问题。《病因诊断》是根据2019冠状病毒病大流行期间生活中经常出现的现实例子构建的。运用与听众情绪相关的句子进行道德判断。治疗建议是用指导公众可以采取的行动的句子来构建的。在TikTok社交媒体上成功传播的关键是不断进行的创造和创新，以赢得网民的心。

本文章由计算机程序翻译，如有差异，请以英文原文为准。

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Proceedings of International Conference on Da'wa and Communication

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