Service-dominant logic for exploring modular business service system

Abstract

Investigating the management of the three dimensions of modular business service system from the perspective of the service-dominant (S-D) logic. An integrated approach with an abductive research process in theory building was conducted through case study. The results show that ten foundational premises of S-D logic, especially service -focused, customer-oriented, and rational views can be applied in defining and managing the modular business service system constructed by service modularization.