Content Analysis of Farmers’ KVK WhatsApp Group of Villupuram District in Tamil Nadu

Asian Journal of Agricultural Extension, Economics & Sociology Pub Date : 2021-10-26 DOI:10.9734/ajaees/2021/v39i1130741

S. Narayanan, M. Senthilkumar

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引用次数: 1

Abstract

The penetration and use of smart mobile phones with internet connectivity paved way to the increased use of social media tools and among them, WhatsApp is widely used by farmers for personal and group use. The efforts made by public institutions, development departments in reaching farmers and general public through WhatsApp has led to a creation of number of farmers WhatsApp groups for sharing of agricultural knowledge and information. The present study was carried out to analyse the content shared through KVK WhatsApp group. Viluppuram KVK WhatsApp group was purposively selected and the content shared was analyzed by non-participant observation method for 30 days. Data analyzed using frequency and percentage analysis. It was found that majority (83.97%) of the content shared by the farmers were related to agricultural activities. Farmers preferred to use text communication (37.18%) over other mode of messages. Farmers were actively engaged during morning hours in WhatsApp group due to their free time rather than later hours. Farmers opined that WhatsApp positively impacted them in obtaining timely information as well as personalized information.

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泰米尔纳德邦Villupuram地区农民KVK WhatsApp群内容分析

具有互联网连接的智能手机的渗透和使用为社交媒体工具的使用增加铺平了道路，其中WhatsApp被农民广泛用于个人和团体使用。公共机构、发展部门通过WhatsApp接触农民和普通公众的努力，导致创建了许多农民WhatsApp群，用于分享农业知识和信息。本研究旨在分析通过KVK WhatsApp组共享的内容。有目的选择Viluppuram KVK WhatsApp群，采用非参与观察法对30天的共享内容进行分析。数据分析使用频率和百分比分析。结果发现，农民共享的内容中，与农业活动相关的占83.97%。相比其他方式的信息，农民更喜欢使用文本交流(37.18%)。农民在WhatsApp群中活跃的时间是上午，因为他们有空闲时间，而不是晚些时候。农民认为WhatsApp对他们获取及时信息和个性化信息产生了积极的影响。

本文章由计算机程序翻译，如有差异，请以英文原文为准。

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Asian Journal of Agricultural Extension, Economics & Sociology

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